Saatchi & Saatchi Zürich and C-Ma­trix were an­nounced as win­ners of the CMA Con­tact­less & Mo­bile Award for their joint­ly de­vel­oped cam­paign suc­cess­ful­ly pro­mot­ing cash­less pay­ments. The in­ter­na­tion­al ju­ry praised both the strat­e­gy and ground-break­ing im­ple­men­ta­tion both of which re­lied on the pre­pared­ness of the in­dus­try part­ners to in­no­vate and co-op­er­ate un­der the cam­paign ban­ner. The part­ners of the “In­ter­es­sen­ge­mein­schaft Schweiz­er Kar­te­nan­bi­eter” (As­so­ci­a­tion of Swiss Card Providers) are re­spon­si­ble for de­liv­er­ing the cam­paign promise be­gin­ning with a con­sis­tent ap­pear­ance: Aduno, Bonus Card, Con­Car­dis, Cor­ner Card, Post­Fi­nance, SIX, Swiss Card, UBS, VISE­CA, Cem­bra, VISA, Mas­ter­Card and Amer­i­can Ex­press.

Fins all winners here. More information on the campaign:

Video Tony Card «Kontaktlos»

Publications: Persönlich, Werbewoche