C-Matrix congratulates our client, Alpian SA, on its successful Series B fundraising. The Reyl & Cie Ltd incubated digital financial services company raised CHF 16.9 million. The fundraising follows the Series A round in 2020 in which CHF12.2 million was raised. The company’s latest funding is intended to be principally used to launch the bank in the Swiss market to the mass affluent population, individuals with investible assets between CHF 100,000 and 1,000,000, subject to the issuance of a full banking licence by FINMA.
According to research undertaken by Alpian, the mass affluent segment accounts for 2.6 million people in Switzerland and is typically under-served by retail banks and lack access to private banking services. Customers in this segment currently have two options - a retail account that may not help them reach their goals or a private bank, where wealthier clients will be prioritised and where fees may be prohibitive. Alpian’s unique offering will combine elements of both worlds, enhancing the service for affluent clients where the fees are fair and transparent. For example, Alpian clients can have virtual but personal conversations with experienced advisors through their in-app video conference functionality. Alpian combines this human intelligence with cutting edge technology to help each client identify the best way to get from where they are today and reach their goals. This hybrid model, which combines state of the art banking and investing infrastructure with qualified wealth management advisors, will enable mass affluent clients to access a service normally reserved for clients of private banks. Besides the core private banking offering, each account will come with a debit card and multi-currency account in four currencies to facilitate everyday banking needs.
Working with C-Matrix, Alpian secured comprehensive media coverage throughout Switzerland across Tier 1, and major industry publication across all channels. This included interviews with Alpian CEO Schuyler Weiss in leading publications such as Handelszeitung, Le Temps and SWI Swissinfo.