ASTRA A1 Rheineck - St. Margrethen

January 31, 2020
Key Objectives

Development and implementation of a communication campaign for the renovation of a highway section between the boarders of Switzerland, Austria and Germany including local residents, authorities, users, investors and media in order to manage expectations and address important issues.

 

Approach

In­te­grated Mar­ket­ing and Com­mu­ci­ca­tions pro­gram in­clud­ing re­search­ing key is­sues, tai­lored mes­sage build­ing, con­tent de­vel­op­ment across all me­dia chan­nels, dis­cus­sions with key stake­hold­ers and com­mu­ni­ca­tions around the achieve­ment of ma­jor pro­ject mile­stones.

 

Results

The ini­tial phase of the pro­ject has al­ready re­sulted in op­ti­mis­ing ac­cep­tance of the pro­ject amongst lo­cal in­ter­est groups.

 

 

Cases

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