Möbel Ulrich

March 30, 2021

Key Objectives

With a display area of 7000 m2, Möbel Ulrich in Sursee is one of the largest suppliers of brand-name and quality furniture in central Switzerland. C-Matrix has been serving Möbel Ulrich as a communications agency for over 20 years, positioning the furniture store on all channels and strengthening both stationary and online sales.


For Möbel Ulrich, we act as a holistic communications agency - from positioning, advertising campaigns, print, online to events. The measures include among others:

  • Positioning of Möbel Ulrich as a Swiss family business
  • Holistic communication consulting and action planning
  • Digital and analog advertising campaigns: posters, advertisements, social media
  • Personalized direct mailings & customer care
  • PR cooperation with regional newspapers and (online) magazines
  • Creation of all advertising materials as well as motion design for animated ads
  • Design & development of a new website incl. webshop


The close cooperation between Möbel Ulrich and C-Matrix over many years ensures that the company is positively positioned and perceived in the market. Targeted campaigns encourage the target group to visit Möbel Ulrich and be inspired by "Erlebnis Wohnen Sursee".


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