C-Matrix developed and implemented a communications concept to market the apartments and commercial space in the Solitaire high-rise building in the center of Horw.
The overall goal of the new communication concept for ASGA Pension Fund and VERIT Real Estate is to successfully rent out the apartments and commercial space in the Solitaire high-rise building in Horw (near Lucerne).
C-Matrix created a holistic, strategic communications concept. The measures included:
In the run-up to Christmas, C-Matrix also launched a very special campaign: the striking windows of the Solitaire high-rise were dressed up as an Advent calendar, with the numbers from 1 to 24 atmospherically illuminated. As part of a competition, potential clients as well as local residents could find out which number was not illuminated. Attractive prizes from Horw's trade and industry were up for grabs.
The various measures ensured great interest and a positive presence of the Solitaire in the population. During the implementation period, the real estate management company VERIT Immobilien received around 40% more requests for visits - a clear result of the targeted online and offline campaigns. In the last implementation phase in December 2020 alone, 6 of the open apartments were rented.
"Creative, proactive and expeditious: C-Matrix convinced us with comprehensive consulting and successful implementation."
- Alessio Auletta, Portfolio Manager Real Estate ASGA Pension Fund