As an innovative company, Visa is continuously involved in the launch of new technologies. The objective is to achieve a maximized media presence for Visa's new services and product launches. Furthermore Visa's sponsoring engagements are supposed to provide a platform and to strengthen the brand-building.
C-Matrix provides Visa with current market media insights, partnership opportunities and the increasing building of relationships with media, influencers and bloggers to ensure consistent perception and coverage.
Through the targeted integration of key journalists, Visa can place relevant topics and talk to important news. Visa is perceived as an innovativ company that enables consumers, companies and economies growth. Due to the good timing and concerted contents according to Switzerland, continuous reporting is guaranteed.