Core Web Vitals: What you need to know about the new Google update

March 30, 2021
With this update, Google is once again taking a step further in the direction of user experience. The Core Web Vitals now act as ranking-relevant factors to make the usability of websites measurable.

Three Questions to Jessica Wullschleger

March 30, 2021
In our "Three questions to" category, Jessica Wullschleger tells us what she likes about working at a PR agency, shares her top tips for communications students..

Interaction Design for Dummies

February 25, 2021
In our latest blog post, interaction designer Larissa Renggli explains what her work entails and how it helps clients and their customers. Read more. 

Three Questions to Vicki Tanner, Partner C-Matrix

January 25, 2021
Vicki Tanner joined C-Matrix more than 10 years ago and established our Financial and Professional Services Practice. In our new column “Three Questions”, she discusses what...

The most important trends in Influencer Marketing 2021

January 25, 2021
Previously viewed skeptically and used cautiously, influencers are now an integral part of online marketing. This will remain the case in the new year. ..

Wishlist

December 18, 2020
Christmas time is present time. We look forward to receiving all the entries on our wish list. We'll be in touch, we promise. So that wishes come true - even when it comes to growth, change and maintaining a good reputation.

Work Culture 4.0: How to successfully change Corporate Culture

November 23, 2020
Organisations with a strong culture tend to be more successful than less structured companies because they help promote employee performance, productivity and engagement. The coronavirus, which has accelerated the shift to remote working, has tested many corporate cultures. Working closely with clients we have developed the "Work Culture 4.0" programme to support companies to harness the […]

Three Questions to Alfred Köcher, Managing Partner C-Matrix

November 23, 2020
Alfred Köcher founded C-Matrix over 25 years ago. How he came up with this idea, what drives him and how he recovers after a stressful working day, he answers in our new column "Three questions to".

Digital Business Development for Growth in Unprecedented Times

September 28, 2020
Putting strategies in place to drive demand is an important part of any business continuity strategy. But what do you do if you can’t meet your clients..

Four Steps to Hosting a Successful Webinar

September 28, 2020
Successful webinars work. They help you connect with customers and grow your business. What’s more, they take you to the place where most of your..

Handelszeitung Interview with Vicki Tanner

September 15, 2020
Recessions create opportunities. In an interview with Handelszeitung, C-Matrix Partner, Vicki Tanner, outlines how completing an MBA...

Impressions of the C-Matrix Team Aperitif

August 27, 2020
After a successful workshop on mission, vision and values, we enjoy delicious appetizers and cool drinks as a team.

Visa launches the first Visa Debit together with Yapeal

July 29, 2020
In the beginning of July the first Visa Debit was launched together with Yapeal, the first Fintech in Switzerland officially licensed by FINMA. Visa Debit is the first Visa debit card in ...

Five Steps to Successful Transformation Communications

July 29, 2020
According to research undertaken by BCG shortly before the coronavirus, publicly traded companies have a 30% chance of failing over the next five years compared to a 5% chance ...

Pixels Digital Agency becomes part of C-Matrix

June 9, 2020
Following a successful partnership over three years, the digital agency Pixels has become part of C-Matrix Communications.

Technology to fight Covid-19

May 11, 2020
Livinguard is a hygiene technology company with the primary focus on reinventing hygiene within the 21st century. By developing a highly effective technology for the disinfection of textiles, Livinguard brings...

We are still there for our clients

March 17, 2020
The decision of Switzerland’s Federal Council regarding the corona virus is a major challenge for all of us. Drastic measures are necessary to stem the further spread. We too have made alternative arrangements and reorganised ...

Opening ceremony 1st section Limmattalbahn

September 4, 2019
Together with the local community, the Limmattalbahn AG celebrated the inauguration of the 1st section at the opening ceremony in Schlieren on 31 August. On August 30 ...

Exhibition for the Gubristtunnel

April 3, 2019
C-Matrix designed, created and implemented a new information exhibition for the project “A1 Ausbau Nordumfahrung Zürich” of the Swiss Federal Roads Office FEDRO. Many locals, families, interested parties...

Kudelski Security Launches Blockchain Security Center

December 6, 2018
Kudelski Security, the cybersecurity division of the Kudelski Group launched its Blockchain Security Center (BSC), making available its cryptography expertise into the...

Pulmonary Hypertension Awareness Month

December 3, 2018
Actelion, the global leader in the treatment of pulmonary arterial hypertension (PAH), and newest member of the Johnson & Johnson family of companies, celebrated its 20 plus year heritage of innovation ...

Kudelsky Security warns that Blockchain can be hacked: Attacks expected to increase

November 15, 2018
CNN Money, “On the Block” Blockchain Program: Blockchain is often described as one of the most secure technologies. Ryan Spanier, Head of Research...

IFM Investors: Swiss market launch discussed at CNN Money

October 24, 2018
CNN Money: Global Institutional Funds Manager IFM Investors, with A$113 billion (CHF 78 billion) funds under management, launched its Swiss...

Completion of ASTRA redevelopment project A1/A13 Rheineck-St. Margrethen

October 15, 2018
In 2017/2018, the Federal Roads Office FEDRO comprehensively renewed the Rheineck to St. Margrethen section of the A1 motorway. The main...

C-Matrix hosts CNN Money Breakfast

September 12, 2018
Victoria Tanner, President of the Australian Swiss Chamber of Commerce and C-Matrix Partner, hosted a special breakfast at the CNN Money studios.  C-Matrix clients...

CNN Money: Steve Ingham, CEO of PageGroup

August 23, 2018
Growth markets in Europe and Asia, artificial Intelligence and the importance of having the right company culture – Steve Ingham, CEO PageGroup (LSE, “PAGE”), discusses...

Australian Acquisitions play major Role in Zurich’s Transformation Program

June 28, 2018
In celebration of Zurich`s Australian expansion with the acquisition of ANZ Life and Cover-More Insurance, Victoria Tanner, President of the Australian...

Limmattalbahn: Open Construction Site Day

June 27, 2018
Construction work on the Limmattal Railway is making rapid progress. This summer, an intensive construction site is planned on the Schlieren square. An Open Construction Site Day was organised on 16 June to...

CNN Money: Crozier Fine Arts announces Switzerland as its European Hub

June 18, 2018
Simon Hornby, President, Crozier Fine Arts, part of Iron Mountain Inc. (NYSE: IRM), discusses their expansion plans for Europe from their Swiss hub...

Crypto-Design Watches for the Blockchain Community

June 15, 2018
The leading provider of ICO’s, Tech Bureau Japan, has opened an European branch based in “Cryptovalley” Zug. On this occasion, the Lucerne based luxury watch manufacturer...

Bypass A1: Visit to the Gubrist Tunnel

June 1, 2018
With a diameter of 15 metres, the third tube on the Gubrist is currently the largest tunnel in Switzerland. Three kilometres of rock still have to be cut through before the core section is continuous to relieve the most polluted...

Emerging Cyber Security Threats Outlined

May 9, 2018
Kudelski Security CEO, Rich Fennessy, outlined the key emerging security threats about which executives and public sector decision makers need to be aware. This includes for example, crypto mining, AI-driven cyber...

“Women in Industries”

April 28, 2018
Vicki Tanner, Partner at C-Matrix Communications and President of the Australian-Swiss Chamber of Commerce, interviewed by Forbes at the EY Women in Industries event in April 2018 in Zurich.  

CNN Money: Swiss Australian Ties Promoted

March 27, 2018
Australian Ambassador, Lynette Wood, promoted business, scientific, educational and governmental ties between Australian and Switzerland on the Switzerland’s premier English language program...

Double enhancement for C-Matrix

March 20, 2018
With Anke Panzner and Jessica Wullschleger, C-Matrix has strengthened the team with two further communication specialists. In her role as Account Executive, Anke Panzner works on key client mandates and non...

Quickline Barometer – November 2017

November 29, 2017
How do Swiss people prefer to listen to music at home? A representative study by Quickline shows there is a generation gap in how people listen to music. While most boys up to the age of 19 years rely on Youtube (63.0%)...

First blast for the third tube of the Gubrist tunnel

November 21, 2017
C-Matrix organised and held the launch ceremony for the Swiss Federal Roads Office (FEDRO) to celebrate construction starting on the third tube of the Gubrist tunnel located on...

Online advertorial for a satisfying sex life

September 15, 2017
On behalf of a pharmaceutical client, C-Matrix used an advertorial posted on Blick.ch, as well as other advertising methods, to draw more attention to a website for a new indication area and considerably increased the...

UBS Top in Australian Investment Banking

September 14, 2017
In celebration of the special relationship between Australia and Switzerland, Sergio Ermotti, the CEO of UBS Group, outlined UBS’s aspirations in Australia and the importance of the Australian...

Quickline – Half-year figures 2017

September 5, 2017
C-Matrix took over all media communication concerning the half-year figures for 2017 for their long-standing customer Quickline and also published information about the launch of a new Internet and TV...

President of the Swiss Confederation, Doris Leuthard, at groundbreaking ceremony for the Limmattalbahn

August 28, 2017
The groundbreaking ceremony for the construction of the Limmattalbahn took place in Schlieren on August 28 2017...

A1 northern Zurich bypass: open day on construction sites

August 26, 2017
With more than 120,000 vehicles per day, the A1 northern Zurich bypass is one of the busiest stretches of road in Switzerland. The major project to expand the A1 motorway’s...

Drone flight over A1 northern bypass for the Swiss Federal Roads Office

August 23, 2017
On behalf of FEDRO and in close cooperation with the photographer Reto Andreoli, C-Matrix has completed a drone flight over the the A1 motorway’s...

ASTRA North Bypass

July 6, 2017
C-Matrix is now responsible for external communications for the A1 North Bypass Zurich (www.nordumfahrung.ch). The ASTRA key project, with a construction volume of approximately CHF 1.55 billion, is to be inaugurated in...

Cochlear's 50th

March 3, 2017
Cochlear Limited, the Australian-listed, global leader in implantable hearing devices, celebrated the 50th anniversary since research began on its ground-breaking hearing devices and the 40th anniversary of its first bionic ear...

Tesaro goes Europe

October 26, 2016
TESARO, the NASDAQ-listed, bio-pharma concern specialising in cancer therapies, opened its international office and hub in Zug. The event was hosted by the US-based foundersLonnie Moulder (CEO) and Dr. Mary Lynne Hedley (COO) as well as...

Top 10 für C-Matrix

October 10, 2016
C-Matrix was voted one of Switzerland’s top ten PR agencies by journalists in the annual industry survey conducted by the “Swiss Journalist” magazine. We are delighted to receive this recognition on behalf of our clients.

RUAG in Australien

August 31, 2016
Urs Breitmeier CEO of Pilatus Aircraft, discussed how RUAG Group achieved its international success “From Bern to Australia”, at the latest event of the Australian Swiss Chamber of Commerce, organized and hosted by Victoria...

The Limmattalbahn relies on C-Matrix

June 27, 2016
Limmattalbahn has appointed C-Matrix to handle all communications about this important project following a public tender in which 23 agencies submitted proposals. The mandate includes consulting in all communication matters...

C-Matrix for FEDRO

May 3, 2016
The Swiss Federal Roads Office FEDRO has been relying on C-Matrix to provide external communications support for the A1 Rheineck-St. Margrethen project since the beginning of this year. FEDRO’s mission includes communicating with...

Pilatus Aircraft in Australia

April 21, 2016
In celebration of Pilatus Aircraft’s recent sale of 49 Next Generation Training Aircraft to the Australian Defence Force, Australian Swiss Chamber of Commerce President and C-Matrix Partner Vicki Tanner hosted a special dinner...

Swiss Award 2016

March 15, 2016
Five finalists, one outstanding winner and two prize winners: BMW’s Zurich-Dielsdorf branch office is awarded the “ESPRIX Swiss Award for Excellence 2016”.The other finalists – the Armed Forces’ Senior Cadre Training and Lucerne University...

Top properties are worthwhile

February 17, 2016
In 2016, top-ranking industrial real estate will surpass other commercial property sectors such as prime retail and office space and all secondary commercial real estate. According to the Switzerland Commercial Property Monitor Q4 2015...

Event with the Australian Minister for Trade

February 16, 2016
Victoria Tanner, Partner at C-Matrix and President of the Australian Swiss Chamber of Commerce co-hosted a reception for Andrew Robb, the Australian Minister for Trade and Investment, with the Australian Ambassador to...

RICS choses C-Matrix

February 3, 2016
RICS (Royal Institution of Chartered Surveyors), the leading organisation for professionals in the land, property and construction sectors worldwide, has chosen C-Matrix to implement their new media and communications program...

Welcome, Jan Müller

January 20, 2016
Jan-Jesse Müller (49) joined the team of C-Matrix Communications AG at the beginning of the year. Müller has a journalistic background, extensive experience in the implementation of campaigns and communication projects...

Only with consultants

November 5, 2015
When it comes to communicating sensitive messages, executives turn to external communication experts. In the Neue Zürcher Zeitung, Ermes Gallarotti explains why this is in no way a slight on internal colleagues, but rather represents...

Digitally fast networking

October 12, 2015
cashless.ch, the campaign to promote cashless payment transactions, uses techniques in the digital space such as an advertorial mechanism linked to a quarterly online quiz on the news portal ’20 Minuten’: a recipe for success...

The New Uncertainty

September 28, 2015
Martin Senn, CEO of Zurich Insurance, spoke about the “New Uncertainty” facing the industry at the latest event of the Australian Swiss Chamber of Commerce, organized and hosted by Victoria Tanner, Partner at C-Matrix and President...

Tequila celebrates

July 10, 2015
Bringing brands and products to life: tequila as part of Mexican culture. Under the Zurich sun, Switzerland’s most talented bartenders gave their all to make it to the next level of the competition, the international final in Mexico. To this...

Ex ANZ CEO joins board

May 21, 2015
Louis has been ap­point­ed to the C-Ma­trix Com­mu­ni­ca­tions Ad­vi­so­ry Board in Zurich. He is a rec­og­nized lead­er in fi­nan­cial ser­vices hav­ing held Pres­i­dent and Man­ag­ing Di­rec­tor roles in Aus­tralian fi­nan­cial ser­vices in both the Re­tail and...

Ex­pert joins board

May 15, 2015
Stephen Williams, for­mer Chief Tech­ni­cal Of­fi­cer at Rio Tin­to, has been ap­point­ed to the C-Ma­trix Com­mu­ni­ca­tions Ad­vi­so­ry Board. With this com­bi­na­tion of deep in­dus­try un­der­stand­ing, and fo­cussed com­mu­ni­ca­tions, C-Ma­trix en­sures its’ clients...

Tony wins CMA

May 6, 2015
Saatchi & Saatchi Zürich and C-Ma­trix were an­nounced as win­ners of the CMA Con­tact­less & Mo­bile Award for their joint­ly de­vel­oped cam­paign suc­cess­ful­ly pro­mot­ing cash­less pay­ments. The in­ter­na­tion­al ju­ry praised both the...