Whether refreshing or redesigning your brand, it’s common to jump directly to the tangible expressions of your brand. How does your logo look on an iPhone? Should you adjust your colour palatte for a sales package? This desire to dive into collateral is what causes good ideas to hit the market with a thud, lacking real staying power. That’s because all too often, the creative concept doesn’t match the fundamentals of what your company delivers every day.
At C-Matrix, we begin every branding project by taking it back to the very core of your business. Together, we work through your mission, vision and values and business goals. We explore your purpose, making it authentic, inspiring and tangible for your employees and customers.
We know that your business strategy is what drives your brand strategy, which in turn informs your brand story. It’s here where solid storytelling inspires your brand expression, bringing meaningful emotion and a lasting impact on your employees, customers, prospects and society as a whole.