At C-Matrix, we know that every component of business communications must work in tandem to attract, nurture and close deals. When clients come to us with a Demand Generation challenge, we create a cyclical strategy that begins by understanding your audiences and their respective behaviours then developing thoughtful and proactive content that moves them through the funnel.
We analyse how your prospects are consuming content, where they are dropping off, and where they are converting. We move them through a nurturing campaign, developing paid strategies, personalizing content and automating actions to deepen consideration and affinity. We prepare content that your sales team can use and personalise, creating a seamless brand experience from awareness to conversion. We leverage earned and paid media to increase awareness and brand lift for your content.