Janine Durrer is an expert in helping companies attract new customers. A sought after digital marketer, she is recognised for her unrivalled ability to combine targeted content, search engine optimization (SEO) and social media in creative ways to attract people’s attention, “even if they don’t know the company”. An accomplished copywriter, Janine honed her writing skills in the most challenging media sector – newspaper advertising. Combining this talent with online communications skills, she plans, develops and implements digital marketing programmes which consistently deliver increased reach, quality traffic, engagement and conversions. As a result, clients build their business, brand and customer satisfaction with every campaign.
Janine is recognised for achieving positive “bottom line” results for clients across key industries including energy, ICT, real estate, financial services and infrastructure. Her campaigns are tailored to the needs of each client and industry and strike the optimal balance between using owned, earned and paid for media channels. This ensures that clients do not over or under-invest in their marketing communications programmes.
Janine holds a bachelor's degree in economics, majoring in communication and marketing, from the Lucerne University of Applied Sciences and Arts. She continually updates her skills and has gained various benchmark industry certifications such as becoming a certified Hubspot inbound marketer. Janine speaks German, English, French and Spanish. She works daily in German and English and regularly on other multi-lingual projects.